"One of the things I learned at Pixar is the technology industries and the content industries do not understand each other," he said. "In Silicon Valley and at most technology companies, I swear that most people still think the creative process is a bunch of guys in their early 30s, sitting on a couch, drinking beer and thinking of jokes. No, they really do. That’s how television is made, they think; that’s how movies are made."
Likewise, record executives can’t relate to technical people, Jobs said.
"People in Hollywood and in the content industries, they think technology is something you just write a check for and buy," Jobs said. "They don’t understand the creative element of technology.